The value of editorial content is on the rise. In order to improve media monitoring, customer listening or market research, more and more companies rely on real time harvesting of online content, using crawlers to scrape relevant data from online publishers or e-commerce platforms.
This content is then distributed, in full or through selected excerpts, with or without regard for licensing rights and contractual terms.
To prevent crawling activities, most website owners focus on their robots.txt files — but most bots can bypass this technique, making it insufficient to prevent automated traffic and content scraping.
Business intelligence tools typically analyze e-commerce pages to create an automated feed of pricing updates, special offers and product listings within a specified vertical. An interesting asset for their users, but a lot less beneficial for you if your data is part of the service.
Bots created to carry out this mission create massive surges in traffic, significantly impacting performance for their targets. The information they freely collect allows their users to quickly adapt their own pricing strategies to keep a competitive edge against other industry players.
Feed aggregators automatically scrape and distribute data based on their source or content, presenting it in the form of email alerts, notifications or third-party applications. Those tools are usually user-centric, used by individuals to follow specific topics in a single place, rather than one website at a time.
Marketing database solutions offer lead generation and market research tools by aggregating massive contact databases and technical resources. These databases are automatically updated in real time thanks to crawlers, which are scanning targeted websites regularly to extract relevant data.
SEO tools analyze the structure and content of your website, in order to create comparative reports and help brands use this knowledge to optimize their search rankings.
To do so, SEO tools browse websites page by page to retrieve relevant information. Fully automated, this behaviour can cause server overload and negatively impact the user experience.