Editorial content is increasingly valuable for many companies. A growing number of players are using crawlers to capture content on media sites in real time, in order to monitor brand reputation, market trends or customer feedback, for instance.
This content is then being repurposed, partly or in its entirety, often with no consideration for copyright or the publisher’s licensing conditions.
In order to block traffic from such crawlers, most sites optimize their robots.txt file. But this is often not sufficient to stop bot traffic and the automated scraping of proprietary content.
Business intelligence tools are continuously scanning webshop pages, automating the monitoring of product catalogs, prices and special offers within an industry. Very beneficial for those using the tools, a lot less beneficial for the targeted sites.
The bots that are used for this purpose are scanning pages on a massive scale, negatively impacting the performance of the targeted sites. The information collected by these bots enables those who are using them to quickly adjust their prices to match the competition, jeopardizing the ROI of pricing differentiation and special offers.
Feed aggregators automatically capture and distribute content from specific sources or on specific topics, based on update alerts. These tools make content directly available to readers, often in its entirety.
Marketing database solutions offer lead generation services and market research by aggregating vast databases of qualified contacts or technical analyses. These databases are updated automatically, thanks to bots crawling all kinds of websites in order to extract email addresses or information about third-party services and technologies deployed on their pages.
SEO tools analyze the structure and content of your site in order to establish reports or competitive analyses which help brands with their search engine optimization.
Such tools are based on intense crawling of every page on a site in order to capture relevant information. These automated visits, generated by bots, create additional server load and negatively impact the experience of human visitors.