REPORT
The Future of Search & Discovery
Based on a study of 6,000 consumers across the US, UK, and France, this report offers critical insights into how consumers are adopting agentic AI for product discovery, which shopping categories will be disrupted first, and what retailers must do now to remain visible, trusted, and competitive.
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7
5
7
0
2
0
7
5
4
9
%
3
4
2
0
of consumers across the UK, US, and France have consciously used AI for shopping in the past 12 months
3
3
0
3
7
8
6
6
2
6
%
8
7
6
8
of shoppers have used third-party AI assistants like ChatGPT or Copilot for product ideas, suggestions, and comparisons
2
6
3
9
0
8
7
2
1
2
%
5
1
5
4
of consumers say saving time is their top reason for using AI in shopping, followed by finding better prices (20%)
What’s inside the report
- Understand how AI agents and bot traffic are fundamentally transforming product search, with bot activity increasing 4.5× in 2025.
- Discover the four distinct AI-discovery personas—from AI-first optimizers to human loyalists.
- Learn which retail categories will be disrupted first, with electronics and appliances leading the charge.
- Master the new performance metrics that matter in agentic commerce, from agent inclusion rates to visibility-to-sale ratios.
- A strategic readiness playbook with three essential workstreams to prepare your teams, optimize data quality, and ensure your brand remains discoverable and competitive.
80% of AI agents don't properly declare themselves. And 80% of websites aren't protected against AI agent spoofing.
The result? Distorted analytics, inflated referral signals, and security vulnerabilities. You can’t manage what you can’t see.
Watch the webinar replay to hear from experts as they discuss the findings of the report, including the security implications, with our VP of Threat Research, Jérôme Segura, alongside leaders from AWS, Retail Economics, and Botify.
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