Loyalty points increasingly function like currency, making loyalty accounts, booking flows, inventory, and payment journeys attractive targets for automated abuse. At the same time, AI agents are moving beyond passive crawling and beginning to interact with high-value customer journeys.

Drawing on DataDome’s 2026 State of Bot & Agent Security Report, this session examines how bots and AI agents are changing the threat landscape for loyalty, travel, and hospitality organizations. DataDome tested 20,000 sites across 15 industries against bot and AI-agent threats, and 61.5% of travel and hospitality sites were unprotected. The report also found that bad bot traffic increased 124%, AI traffic grew 82.3%, and AI bot targeting of login pages increased more than eightfold in the first half of 2026.

Watch the recording to learn how loyalty and security teams can tell helpful automation from account takeover, scraping, inventory abuse, and fraud, while protecting customer trust and keeping the experience seamless.