Independent research firm again recognizes DataDome in bot management category

Bot management Scraping

At DataDome, we build our software to protect companies from malicious bots that plague their websites, apps, and APIs. These bots present a rapidly growing threat that can undermine and even cripple a company’s ability to function. Protecting yourself against this threat is increasingly important. But don’t take our word for it.

DataDome is honored to be recognized as a sample vendor for bot management in the Forrester Tech Tide™ Application Security, Forrester Research, Inc., Q4 2020 report. Forrester is the second leading independent research firm to do so.

Why invest in a bot management solution?

Forrester places bot management in the Invest zone of their report. Technologies in the Invest zone are only placed there when they have “ripened to the point where enterprises can confidently invest.” Any category in the Invest zone is considered to have high business value, which takes into account:

How successful the technology will be over its lifetime;
How broad the application security use case is for each technology;
The ability it gives security pros to improve application security without increasing staff;
its ability to enable developers to secure applications in a self-serve capacity.

The Forrester report says that the “primary value of bot management tools will rest in their ability to track and even get ahead of bot trends to keep good customer traffic flowing.” It’s also been our experience that bad bots are growing increasingly sophisticated.

That’s why the DataDome solution protects all its users in less than 50 milliseconds whenever it detects and blocks a new threat on a particular domain. There’s strength in numbers: the more domains under the protection of the DataDome solution, the stronger it grows.

What are the threats?

The Forrester report writes the following about bot management: “major use cases have become mainstream, including credential abuse, click fraud, and inventory hoarding and scraping, especially for specific verticals such as retail, travel, hospitality, and financial services.”

These use cases are precisely what DataDome protects against. For example, Le Lynx is a market leader in insurance comparison that had been struggling with bad bots since 2017. Bots were creating fake user profiles to extract prices for competitive purposes. This cost them bandwidth and skewed their conversion rates.

When Le Lynx installed the DataDome solution, bot attacks stopped because the bot operators realized it was no longer financially viable to attack its target. Conversion rates turned back to normal and Le Lynx’s comparison prices were no longer scraped.

No more surprises, no more attacks, and no more sudden spikes in volume. It’s particularly reassuring given that other competitors in the market have been hit with serious attacks recently.

Léaud Le Bacq, Web Manager, Le Lynx

That’s only one example. There are many. The type of bot attack will vary depending on the vertical. Retail is prone to account takeovers and website or app slowdowns; travel and hospitality are particularly prone to price scraping; and companies in the finance vertical need to be very careful about data leaks. The right bot management solution protects against all these threats.

In conclusion

We’re very pleased to note that Forrester has placed bot management in their Invest zone and that they recognized DataDome as a sample vendor of that category. As bots grow more sophisticated and dangerous, companies increasingly need a dedicated bot management solution to properly protect themselves.

Want to see if you’re under any bot threat? Try our 30-day trial for free today.